In 2017, the decision is made to rebrand and rename the Centre to Muscular Dystrophy Support Centre – this is in response to the following;
- the term ‘Neuromuscular’ is not widely understood by the general public
- ‘NMC Midlands’ does not say what we are, i.e. a Centre providing help and support
- the logo and colour scheme did not portray what we do
- though we are based in the Midlands, we will not turn away referrals from anywhere; this was being misunderstood
- we were being mistakenly identified as being linked to NMC Cheshire; we are a separate organisation with differing ethos and vision